Tips for Building A Sustainable Business In Nigeria- Ogunlesi

Nigerian youths aspiring to become entrepreneurs have been advised to be focused and be true to themselves to enable them succeed.

A fashion entrepreneur, Mrs Adenike Ogunlesi gave the advice in Lagos during the Nigerian British Chamber of Commerce, NBCC’s sharing experience series with the theme: “Creating Impact”.

Mrs Ogunlesi who has been running a children fashion brand in the country for over twenty years, explained that though doing business in Nigeria can be challenging, but with proper focus, vision and tenacity, indigenous brands can be sustained and compete favourably on the global market.

“It begins with having a compelling vision of the future that you want to create, focus your energy build your capacity, stay in your lane, read the right books, hang out with the right people who will support you on that journey, open your yourself and open your mind to change. In a world that has become highly distracted, success will come to those who have been able to galvanise their energy and focus” she said.

She listed some of the requirements needed to ensure sustainability in business to include carving a niche, setting a quality benchmark, personalized services, collaboration and maintainance of set values.

Emphasizing that Nigerian women can have workable successful home-work balance, Mrs Ogunlesi advised women to build wealth, acquire assets instead of liabilities and also build healthy support system.

In an interview with Radio Nigeria, some of the participants at the forum described the session as enlightening and value packed

One of them, Kiki Okewale, a fashion designer/entrepreneur described the event as a master class which will impact positively on her business, while another participants, Mojisola Afolayan, a real estate player stated that the event had strengthened her resolve to assist other women in acquiring assets as being financially independent will eradicate some of the domestic and sexual abuses women go through.

Earlier while declaring the forum open, NBCC President and Chairman of Council, Mrs Bisi Adeyemi stated that the monthly event was a platform designed to enable those with track records to share their experiences to encourage others, particularly entrepreneurs with the aim of boosting the Nigerian economy