The Nigerian Association of Tour Operators (NATOP) and tourism stakeholders in the Republic of Benin have embarked on a groundbreaking partnership to strengthen cross-border collaboration and promote intra-African travel.
This initiative aims to reduce dependence on overseas vacation destinations and showcase the rich cultural heritage and natural beauty of West Africa.
The partnership is marked by a two-day tour of Benin by NATOP members, which highlights the association’s renewed commitment to cross-border partnerships.
The tour which is organised by NATOP and Consortium Tourism by Millions of Benin (CTMB) in collaboration with Azalai Hotel and Benin Royal Hotel was designed for tour operators to experience and develop tour packages that cater for African travelers, particularly during the summer holiday season while encouraging foreigners to as well explore West African Tourist destinations.
According to NATOP President, Alhaja. Bolaji Mustapha the essence is for the tour operators to get familiar with the destinations they market to their clients as this would enhance their knowledge of the destination.
“The essence of farm trips is to know well about the products you want to sell, not just selling on the phone.
You need to experience what you want to give to others.”
This approach will enable Nigerian tour operators to gain a deeper understanding of Benin’s tourist destinations and develop packaging strategies that showcase the best of West Africa.”
Alhaja Mustapha who expressed satisfaction on how NATOP members were warmly received with a dinner and cocktail which gave about forty tour operators from Nigeria and Benin Republic to interact and network said there is no better time to partner than now.
The President of Consortium Tourism by Millions of Benin (CTMB), and the Chief Executive Officer Benin Royal Hotel Mr Dine Bouraima, who was on standby to receive NATOP members with a dinner / cocktail said collaboration between NATOP and Benin’s tourism stakeholders is expected to benefit both countries and emphasized the importance of working together.
“Benin needs Nigeria. We need Nigeria and we want to work together. And if this relationship is good for Nigeria and good for Benin, why take your money outside?”
Mr Bouraima also highlighted the safety and cleanliness of Benin, assuring tour operators of his commitment to promoting African tourism.
Dr. Olanma Ojukwu, A tour Consultant and Co-founder of God’s Own Travel Agency (GOTA) who is also the Coordinator of the Tour described the tour as long-overdue, adding that it would provide a platform for West African tour operators to market their destinations as a single product.
“When you travel abroad, you see the East Africans selling in their pavilion; you have one single visa and then you’re able to visit several countries. So having Nigerian and Benin tourism stakeholders have this kind of meeting is really that top notch for this that we’ve been craving for.we’re going to now have this Tourism Actors Network real-time.” she noted.
This platform will enable tour operators to showcase the diversity and richness of West African culture, history, and natural beauty.Actually, travel and tourism.
A Government Tourism Consultant and CEO Tourism Anew Bénin (TOURA Bénin) by MUSKA+ Group Mrs Cléopatre KOUGNIAZONDE gave a expressed her satisfaction on the visit and went down memory lane giving the history of Benin Republic.
During the tour, NATOP members visited popular destinations in Benin, including the Amazon Square and Family Beach,Venice of Africa, a town where everything is done on water. Sacred forest, python cave, Point of no return, and Casa Dee Papa holiday resort.
These destinations offer a unique glimpse into Benin’s rich cultural heritage and natural beauty, and will undoubtedly leave a lasting impression on the tour operators as the partnership between NATOP and Benin’s tourism stakeholders marks a significant step towards promoting West African tourism and fostering regional cooperation.
By working together, these countries can unlock new opportunities and showcase the best of West Africa to the world. As the tourism industry continues to grow and evolve, this partnership is poised to play a key role in shaping the future of West African tourism.
Reporting by Chioma Ezike