Filmmakers and entertainers have been urged to use their creative talents to promote peace, unity, national identity, and positive African narratives for global competitiveness.
The Senior Special Assistant to the President on Media and Publicity, Mr. Temitope Ajayi, made the call at the 2025 edition of the Abuja International Film Festival (AIFF), which brought together filmmakers, actors, and stakeholders to celebrate creativity, innovation, and cultural diversity in the nation’s capital.
Mr. Ajayi reaffirmed the Federal Government’s commitment to supporting the creative economy through policies that enhance access to funding, training, and copyright protection.
He described the film industry as a key driver of youth empowerment and national image-building.
The presidential aide also challenged filmmakers to embrace technology, artificial intelligence (AI), and digital storytelling to amplify African voices on global platforms.
He emphasized the importance of responsible storytelling that promotes national unity and combats misinformation.
The Founder and Director of the Abuja International Film Festival, Mr. Fidelis Duker, said the event continues to serve as a platform for cultural exchange and professional networking, showcasing the growing influence of Nigerian cinema on the global stage.
Award-winning filmmaker, writer, and producer Kenneth Gyang called on African storytellers to embrace authenticity, innovation, and social responsibility in their craft.
He noted that filmmaking should go beyond entertainment to serve as a tool for social reform, education, and national unity.
Gyang also highlighted the growing influence of digital tools and AI in storytelling, urging young creatives to explore new technologies to enhance production quality.
Former President of the Directors Guild of Nigeria, Ms. Stepnora Okere, commended Nigerian filmmakers for their resilience and innovation despite global challenges, emphasizing the need for strong collaborations within the industry.