The Brand Journalists Association of Nigeria (BJAN) has unveiled the theme and speaker lineup for its 2025 Annual Conference, tagged “AI and Future of Marketing Workflow: Disruption or Opportunity.”
The event is scheduled for November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos, and will convene leading voices in Nigeria’s integrated marketing and communications industry.
The conference will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer, SO&U Limited, whose wealth of experience in advertising is expected to guide a robust exploration of how artificial intelligence is reshaping marketing, consumer engagement, and creative strategy.
BJAN Chairman, Mr. Daniel Obi, said the gathering aims to deepen industry-wide conversations across public relations, advertising, brand management, IMC, technology, and related sectors.
“AI is no longer futuristic; it is a present force transforming industries and economies. This year’s conference will equip stakeholders with insights on adaptation, opportunity, and the ethical dimensions of AI adoption,” Obi noted.
Key Speakers
The conference will feature presentations from:Dr. Cherry Eromosele, EVP, Group Marketing & Corporate Communications, Interswitch Group; Mr. Folajimi Daodu, CEO, Vault Hill; Dr. Lekan Fadolapo, Director-General, ARCON; Bethel Obioma, Head, Corporate Communications, Sahara Group.
Panel Session
A high-level panel will also dissect emerging trends and strategic pathways for AI integration in marketing and business.
Panelists include:Emma Adeniran, ICT Expert; Morolake Emokpaire, Marketing Lead, Cadbury Nigeria Plc; Lanre Basamta, CEO/Co-founder, Optimus AI Labs; Austin Onyebuchi Akosa, CIO, UBA; Dr. Seyi Akindeinde, Founder, Hyperspace Technologies.
The session will address ethical considerations, consumer data usage, automation, and new opportunities AI presents for brand communication.
Recognised as the leading association covering Nigeria’s integrated marketing landscape, BJAN’s annual conference has evolved into a vital platform for industry learning, collaboration, and thought leadership.
The 2025 edition will bring together business leaders, regulators, marketers, innovators, and journalists to chart how AI can drive efficiency, creativity, and competitiveness across Nigeria’s marketing ecosystem.
Participants will gain fresh insights, network with industry players, and explore strategies for responsible, effective AI integration into marketing workflows.
Reporting by Sherifat Oyediran