Nigeria’s Afrobeat-dancehall singer, Patrick Okorie, popularly known as Patoranking, has urged youths to protect their future by avoiding any form of drug abuse.
He gave the advice as he was unveiled as the brand ambassador for the Choice International Group (CIG), makers of Lontor products in Lagos.
Patoranking advised youths and upcoming artistes to shun drug abuse, corruption and other social vices capable of jeopardizing their contributions to national development.
He said youths should follow the right direction in life, be focused, persevere, work hard and be prayerful, for them to excel in their careers.
Patoranking said most of his lyrical contents were always tailored toward addressing societal menace such as corruption, injustice and uplifting the youth.
He said the collaboration with the Lontor products would bring about fresh initiatives that would involve teeming youths and better the lots of many of them, who were desirous of making impact in the society.
”We are going to begin a lot together and we are definitely targeting youths because we do not want our tomorrow to be endangered,” Patoranking said.
He said his emergence as Lontor brand ambassador would entail doing a lot of things targeted at youths.
The Chaiman, Choice International Group, Chief Diana Chen said the signing of the Memorandum of Understanding with Patoranking would drive e-commerce through entertainment.
Chen said the choice of Patoranking as Lontor’s brand ambassador was due to his huge fan base on social media platforms.
She expressed optimism that the partnership would birth a new dawn for the Lontor brand, assuring consumers of affordable and durable rechargeable products to meet the realities of the nation’s economy.
Chen said the company would continue to support and invest in Nigeria’s creative industry.
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