With one billion-user benchmark in the year 2021, TikTok is taking a retrospective look at the hottest moments and trends on the platform with #YearOnTikTok.
The on line platform is planning to give different categories of awards across Sub-Saharan Africa through #YearOnTikTok’ and TikTok ‘ inaugural #TopCreator2022.
This is aimed at rewarding content creators who have used the platform in addressing pivotal, global issues such as climate change and interacting with communities in a way that is authentic, raw and and entertaining.
Speaking on the reason behind the award which will be done through open voting starting from Dec 16 the Head of Content Programming Sub-Saharan Africa, Boniswa Sidwaba, said that showcasing talent or using the platform as a vehicle for self expression has benefitted content creators and followers adding that the platform reached the one billion-user benchmark during the latter part of 2021 and Nigeria creatives are building brands, showcasing talent and using the platform as a vehicle for self expression.
“what happens on TikTok doesn’t stay on TikTok – whether you’re building a brand, showcasing talent or using the platform as a vehicle for self-expression, we’ve seen creators realising tangible, real-world benefits of creating content on the platform.” Sidwaba said.
He added that as the end of the year is fast approaching, and for community-driven entertainment destination there is need to take a retrospective look at the hottest moments and trends on the platform with #YearOnTikTok.
Sidwaba noted that the platform entered 2022 on a high note, having reached the 1-billion-user benchmark during the latter part of 2021. From the rise in subcultures like #BookTok to viral global music trends like KU LO SA and celebrating a variety of Nigerian creatives on the platform with the TikTok Naija to the world campaign.”
“In the examples of the content our community enjoyed, this year lies a clear illustration of the fact that TikTok is for everyone, everywhere. This is something that we are proud of and will take into the new year as we continue to grow and develop as a platform for discovery, creativity and community.”
The TikTok Chief Operating Officer, Vanessa Pappas noted that it was encouraging to see over a billion people around the world showcasing their creatives and coming together to experience joy and find sense of belonging.
She added that TikTok would celebrate global communities who shaped this year’s trends, shared new ideas, learned from one another, and turned their passions into careers and livelihoods throughout 2022.
Celebrating #YearOnTikTok, TikTok Nigeria puts the sport light TikTok trends of the past year including
Breakthrough Stars: 2022’s groundbreaking creators, celebrities and artists including talented vocalists, dancers and other creators who used the platform to showcase their unique talents @lary_shantel – Learn about Africa – We are continent, not a country
@Orelejika – Building a community of supportive women on TikTok
@abikeshugaa – Using TikTok to raise awareness on gender-based violence
@folagede_bankz – A TikTok Skit – Dedication to the Yoruba Mom
@Jay_onair – Take us to church!
FYFaves: The most popular videos of 2022 that made this year’s leading list on ‘For You’ feeds across Nigeria:
@Enioluwa – Celebrating the Nigerian community
@simeonblinks – Transition skills on fleek
@beeautygoddess – Smiles and all
@r0dn3y_ – Kicked out of the choir – so relatable
@crispdal_ – Hitting the beat – let’s dance!
@berbypicxy – A TIkTok Fave
@softmadeit – A TikTok Fav on our FYP
The Hitmakers SSA: Most viewed artists on TikTok from homemade beats to golden oldies and musical classics and covers.@BurnaBoyofficial@ckay_yo @badboyrema @greatvado @officialguchi
@oxladeofficial@raybekah_2 @ayrastarr @badaagnes1 @nairamarley
The Playlist: The songs that soundtracked 2022
Music remained the mainstay of TikTok in 2022, with breakthrough artists using the platform to find their voice and the world’s most renowned singers, producers and musical artists using the platform to showcase their latest and greatest. The following is a list of the music that trended on TikTok among South African audiences:
Buga by Kizz Daniel & Tekno
Overloading (OVERDOSE) by Mavins, Crayon & Ayra Starr
Happy Birthday by Simi, Adekunle Gold & Deja
Ku Lo Sa by Oxlade
Peace Be Unto You (PBUY) by Asake
Baddest Boy by Skiibii
Girlfriend by Ruger
Live Forever by Kayode
Sugarcane – Remix by Camidoh, Mayorkun & Darkoo
Rush by Ayra Starr
Only on TikTok: Trends powered by creative effects, sounds and other product features
TikTok knows no limits when it comes to creativity, and its communities took theirs to new heights this year, powered by the tools and features that are unique to the platform. These were the videos that featured elements that are unique to TikTok:
_badboywilly – Country Flag Effect – Does your country have one?
@King_Jasminez – Double Layers Effect
@Dinmaotutu – Fashion Sketch Effect
@Telistyles – Slideshow Effect
@naadromo98 – EffSoftieCam By huseyincanxs Effect
Big Little Communities: Popular subcultures and niche communities
TikTok has remained the enabling environment that provides for the emergence of niche communities and subcultures, some communities that captured the imagination of Nigerians this year includes
@Stylebydamie, @ms_yudee , @Cattyhopcy – Women coming together for a #FashionTok Collaboration
@blakeoffishall – TikTok Creators that become #Friends –
@Austin.d.great – #DanceTok in the house
Thetallblackchic – #Wakanda inspired
TikTok Taught Me: Lessons and life hacks powered by TikTok trends and features
2022 saw TikTok being used to entertain and inspire, but also to inform. Its immense value as an educational platform was clear in the overwhelming popularity of videos that provided users with quick and easy life hacks and bite-sized lessons. These were some of the most popular videos in this category:
@thelordsdoing – Understand tribes in Nigeria
@therapeuticnurse_ – Teaching the community about the reproductive system
@Aprokodoctor – Understanding sleep paralysis from a qualified doctor
@Jameenjude – Make-up hacks
Eats on Repeat: #FoodTok trends and other favorites
On TikTok, nothing captures the hearts and minds of Nigerians more than food-related content, with pro chefs, amateur gastronomists and all-round foodies taking to the platform to showcase their culinary creations. These were the recipes and food hacks that made it to the top of menu:
diaryofakitchenlover – Making Ogbono Soup
@chef.maah – Who doesn’t like a quick fix recipe?
@Nimoh_ – Making a simple breakfast – Naija style
Best programmed TikTok LIVE
TikTok LIVE dominated the scene with some great LIVE music performances, social change discussions and social events. These are the programmed LIVES that kept our community entertained.
@mowalolatv – Mowalola SS23 “Burglar Wear” show
@joeboyofficial – #Love Valentines Month Live – Joeboy
@azz_iad & @mentallyawareng – Talking about all things mental health
@obis_house – Obis House on a Monday
@triplets__delesafa & @twinzloves – #MothersDay Celebration Live
Creator of the Year award: This is your chance to vote
Last but not least, for the first time ever, TikTok will be awarding content creators across Sub-Saharan Africa through their inaugural TikTok #TopCreator2022 awards. For this momentous celebration, the platform is calling on all TikTok users throughout the region to vote for their favourite content creator who will stand a chance to be crowned TikTok #TopCreator2022 or #TopCreator2022 runner up. Furthermore, the nominated creators will battle it out to earn the crown Creator of the Year title for the whole Sub-Saharan African region.
Public voting will open on TikTok from midnight on 16 December until 23:59 on 23 December. Nominees will be announced on the TikTok Africa newsroom.