As part of efforts to connect with the youths, Lagos State Television, LTV, has unveiled a digital platform tagged “If You Know, You Know” IYKYK.
During the ceremony, the General Manager Ms Siju Alabi said the core essence of creating IYKYK is to engage the young generation in the language they understand best.
According to Ms Alabi, the platform which would provide quality and educative programming ranging from News, politics, fashion, entertainment and activities of the Lagos State government, specifically designed to grab the attention of the youths is also LTV’s attempt to carve a niche in the digital streaming space as most youths nowadays prefer viewing contents from their mobile devices.
She said IYKYK which will be accessible from the third of April this year would be operated under a public private partnership by a group of young talented individuals led by Dayo Ayoade who affirmed that the platform would change the views and perspectives of Television content in tandem with modern day realities.
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